Last Updated and Effective Date – June 20, 2019
- our business
- our community events and promotion
- our other services
- our websites and social media accounts
- our mobile and other software applications or services (each, an “app”)
Personal Information We Collect and Receive. We collect and receive the following types of personal information:
How We Use the Information We Collect or Receive. We use the information we collect and receive for the following purposes:
To provide our Services. We use the information we collect or receive to provide you with the Services and operate our business. For example, we use this information to: Create accounts; Process transactions; Provide technical support and respond to user inquiries; Managing invoicing, accounting and information security services related to our transactions with you; Internal management purposes, including planning, resource allocation, policy development, quality improvement, monitoring, audit, evaluation and reporting; Administer your participation in our events, contests, sweepstakes, games, or promotions; and Notify you about updates to our Services or send other communications that are relevant to your use of our Services. To improve our operation and Services. We also use the information we collect or receive to provide content you may find relevant and interesting and to maintain and upgrade our operations and our Services. For example, we may use this information to: Solicit input and feedback about our Services; Identify and address technical issues on our Services; and Customize your experiences based on location information or your online activities, including the content you view, the products you bid on or purchase, other Services of ours you use, and other information we collect or receive. To provide effective advertising and marketing. We also use the information we collect and receive to provide ads for our Services and certain third-party services and to send you promotional communications. For example, we may use this information: To show you ads (on and off our digital and mobile Services, including on third-party social media services) based on location information or your online activities, including the content you view, the products you bid on or purchase, the other Services of ours that you use, and other information we collect or receive. To help our business and advertising partners understand the effectiveness of their advertising and marketing campaigns and to compare the performance of those campaigns to ads displayed on other websites and apps. To send you electronic and other marketing messages about MLSE, the Leagues, our venues, team sponsors, our community and charitable endeavors, or other third-party business partners that may be tailored to your preferences and interests – for example, content related to your favorite team or musical performer. (Please see below the Your Choices section in connection with promotional messages). To anonymize.Anonymization means rendering your personal information in a form that does not identify you and where you can’t reasonably be re-identified through the use of that information or in combination with other information. We may take your personal information and anonymize it, after which we may use it for our analytics services (for instance, to find out the types of people who use certain Services). Please note that once your information is anonymized, it is no longer covered by privacy laws and can be freely used by us or others to gain insights. To protect you, ourselves and others. We may use your personal information to protect you, ourselves and others by enhancing our ability to detect, prevent, or otherwise address fraud, illegal activities, security or technical issues, or to protect against harm to the rights, property or safety of MLSE, its customers, users, business partners, or the public, or otherwise enforce our rights. We also may use the information we collect and receive for other purposes that may be described to you at the point of collection or for which you provide your consent, or as permitted or required by applicable law.
How We Share the Information We Collect or Receive. We may share information that we collect or receive with third parties as described below:
Third Parties That Provide Content, Advertising, or Functionality on Our Services. Some of the content, advertising, and functionality on our Services may be provided by third parties that are not affiliated with us. Such third parties include, for example:
Your Choices. You have a number of choices about how we handle information we collect or receive about you.
Security. We have adopted physical, technical, and administrative safeguards to help protect against loss or theft, as well as unauthorized access, disclosure, copying, use, or modification of the information we collect and receive. The nature of the safeguards will vary depending on the sensitivity of the information that has been collected. However, please note that no data transmission or storage can be guaranteed to be 100% secure. As a result, while we strive to protect your information and privacy, we cannot and do not guarantee or warrant the security of any information you disclose or transmit to our Services and cannot be responsible for the theft, loss, destruction, or inadvertent disclosure of your information, or any other disclosures out of our control.
Your online access to some of your information may be protected with a password that you select. You should not disclose your password to anyone, choose an easily guessed password, or reuse passwords that you have used for other accounts. Taking steps like avoiding dictionary words or proper names, and adding extra character and punctuation marks can also help protect you. If you believe your password has been compromised, you should change it immediately. We will never ask you for your password in any unsolicited communication (such as letters, phone calls, or email messages).
Children’s Privacy. We take our responsibilities with respect to our younger users of our Services seriously. In addition to the steps that we take to safeguard the privacy and integrity of personal information submitted by adults, we adhere to the following principles and practices regarding personal information requested from or provided by children under 13 years old:
International Transfers of Personal Information. MLSE’s offices are located in Canada, and regardless of where you use our Services or otherwise provide information to us, your information may be transferred to, maintained, and processed by MLSE, its affiliates, and our operational partners and service providers in Canada and the United States. Please note that Canadian and United States privacy laws, regulations, and standards may not be equivalent to the laws in your place of residence and such information may be subject to lawful access by the courts of the applicable jurisdiction, law enforcement, and governmental authorities. By using our Services or by providing us with your information, you consent to this collection, transfer, storage, and processing of information to, in, and out of Canada and the United States.
MLSE Privacy Office c/o Legal Department 50 Bay Street, Suite 500 Toronto, Ontario M5J 2L2
Cookies, Pixels, Beacons, and Other Online Recognition and Authentication Technologies. Our Services may use online technologies called “cookies”, “pixels” and “beacons,” as well as other local storage technologies. This section explains what these technologies are and how they may be used.